West Ham United FC Chooses 10pdm

February 26th, 2010

West Ham FC has commissioned 10pdm to design and produce a custom moulded USB

West Ham USB designed by WeAreUSB.com

West Ham USB designed by WeAreUSB.com

After looking at what was available at other Premier League Clubs West Ham United merchandising team decided to create something unique for their USB, so they partnered with 10th Planet’s USB division; WeAreUSB.com; a company that specialises in custom moulded memory sticks.

“When we got the call I was personally over the moon” says avid West Ham supporter Richard Lamb (Sales Director). “The brief was simple: We would like a USB memory stick custom moulded in PVC that represents the 1958 West Ham strip as worn by the late, great, Bobby Moore. We want it packed for retail’.

Using West Ham’s brand guidelines and original images of the historic strip, WeAreUSB’s design team created a set of CAD proofs for approval. Once approved, a prototype was created of the famous strip in the following week.

Within a month the final USB went on sale in the West Ham shop and online, the entire production and design process having been smoothly project managed by WeAreUSB.com.

More info at about promotional USB at www.WeAreUSB.com

Blu-ray burners for £1?- How the Pace of Technology Has Affected DVD Burner Prices

January 25th, 2010

Pioneer DVR S201I had a clear-out recently. The room at work affectionately known as the “Technology Graveyard” was bursting to the seams and it was time to reclaim some real estate.

Amongst the endless carcasses of PCs and Macs, semi working monitors and mysterious 19″ rack mounted boxes with names like “Finalizer” there was a piece of history that brought back many memories. The 4 units had fairly recognisable form factors -a rectangular box in a beige cream colour that has become shorthand for “hi-tech, functional, not sexy”. The rear of the box featured some laughably clunky SCSI ports and a standard 3 pin mains socket. No clues here. The front however was far more familiar, with a fairly recognisable optical disc tray and eject button. To the right was a substantial power button and just above this a very retro looking logo proclaiming “LaserMemory”. It looked like something that Hans Solo might have carried with him on his adventures – substantial and exuding power but yet painfully dated and retro, not quite steam punk but maybe “diesel raver”. The biggest clue however was printed neatly in the middle of the drive’s tray – a screen printed logo proudly proclaiming “DVD -R”. Just in case the purpose of the drive had not been made clear, the designers saw fit to add , in plain text, the words “DVD-R Drive” in the top left hand corner of the drive itself.

Yes, this was the first commercial DVD recorder the world had ever seen. At the time it caused a storm and it’s fair to say started the process that revolutionised the optical disc industry. It was designed to be used by DVD authoring companies to burn masters for replication and also to write check disc DVDs to quality control the authoring process.

As it was pitched at companies who thought nothing of spending £250k on a PC to create DVDs this unit was pitched at a fairly ambitious £3500. Yes, that is correct. More than 100 times the price of a current burner for a unit that wrote discs at a whopping 1X. It took over 40 minutes to burn 1 disc. And the discs weren’t cheap either, coming in at over £15 each (that’s an expensive coaster). There were no other options, so if you wanted to burn DVDs at the turn of the last decade you paid the price.

I was lucky enough to own a company that had the funds to purchase not one but four of these beasts and it formed the heart of our DVD duplication service. It was the most expensive DVD tower London had ever seen and it wrote 4 discs at once.

Nearly 10 years later we again bought the latest in optical disc technology, this time Blu-ray. The first BDR drive we bought cost over £200, less than 10% of the cost of the original DVDR burner. Using the drop in cost of the DVDR burner it follows that a BDR burner will soon be available for less than the cost of a Big Mac. Somehow I doubt that. It’s pretty obvious that the cost of Blu-ray recording technology is going to drop but the current evidence points to BDR being a far less pervasive format, destined to not only being overtaken swiftly by other optical (and possibly holographic) formats but also solid state memory. The meteoric rise of DVDR as the most ubiquitous recordable format on this planet is highly unlikely to be repeated in the near future. Certainly not by a format that will most likely be the last of the “Hans Solo” generation of 2D optical drives.

10pdm Animates Logo For Worlds First Electric Motorsports Bike

November 10th, 2009

10th Planet has created the 3D animated logo for the worlds first electric sports bike, the Mavizen TTX02. Inspired by the the parallel lines of the CGI classic “Tron”, the 8 second sequence will be used on the e-bike’s start-up screen in addition to all promotional material.

“We were approached by Azhar Hussain, founder of the TTXGP, after authoring and handling the DVD production for the TTXGP ” says Joseph Barnes, 10PDM Creative Director. “As this is worlds first electric sports bike we were very excited to be involved. 10PDM is very much a technology driven company  and fitted very well with Mavizen’s place as at the leading edge of motorsport technology.”

The TTX01 DVD and Mavizen TTX02 bike are on sale now.

Expenses be damned: 10pdm author Dom Joly’s “Ministry of Truth”, a truly revolutionary DVD

October 29th, 2009

Ministry of Truth DVD Cover

10th Planet Digital Media used advanced scripting to circumvent the limitations of the DVD spec and manage over 2000 separate assets – creating a technically as well as politically revolutionary DVD for Dom Joly’s latest comedy “The Ministry of Truth”.

“Spirit Level Film approached us with this project early this year and after some discussions it quickly became apparent the features they required would exceed the capabilities of the DVD specifications”, says head of DVD Authoring Joseph Barnes.

The project required content to be play-listed during playback, allowing the viewer to effectively edit the feature on the fly. Using a dynamic subtitle system to control the content allowed these user-controlled changes during playback and was also used to generate live graphic overlays, an integral feature of the comedy.

Authored using a combination of the advanced scripting of Apple’s DVD SP and the powerful abstraction layer editor DVD After Edit, the project used a total of over 2000 separate assets and took 6 weeks to complete.

Responsible for the introduction into Parliament of a law that makes it illegal for politicians to lie (The Elected Representatives Prohibition of Deception Bill), the DVD features Dom Joly (Trigger Happy TV) as the Professor of Deceit in a hilarious, highly irreverent exposé of our politicians’ grasp of honesty. With the House split between those MPs running for cover and those joining the fight for reform, the political storm this release is about to make will result in, if not an increase in MP’s honesty then at least changes to the laws on political deception.

“utterly compelling… Never have so many politicians ducked and run for cover “

The Daily Telegraph

More information on the DVD at www.ministry-of-truth.net.

DVD available from www.spiritlevelfilm.com

DVD for press reviews available from press@spiritlevelfilm.com

Televisual Top 50 Post Facilities

October 26th, 2009

Televisual cover10th Planet make it into the Televisual Top 50 for the second year running.

Yes, we’ve done it again. Our post production and production division has once again made it into the list of the UK’s top 50 facilities as compiled by the sectors leading publication,Televisual.

Although we are primarily known for our CD duplication and DVD production services, 10th Planet has been expanding these services and adding to our showreel this year. We’ve completed live action productions for the NHS, Post and effects work for Cisco and our first TV Commercial for the Mercury Prize winning album, amongst others.

Work in production includes a 3D animated training film and a major rockumentary…. watch this space !

10th Planet Creates Mercury Prize TV Commercial

September 23rd, 2009

10th Planet Post Production has recently completed 30 and 20 second TV commercials for this year’s Barclaycard Mercury Prize winning album.
Speech Debelle’s debut album, “Speech Therapy,” surprised many by snatching the prize form under the noses of major label-backed acts like Florence + The Machine and La Roux. The unexpected win meant that her relatively small record label, Big Dada, did not have dedicated marketing materials prepared. 10th Planet’s creative team were approached the morning after the win with a brief to make a 30 second and 20 second commercial in the space of a couple of days, in order to make the following weekend’s airtime. This included 3D animation, music edits and clearance. In addition, 10th Planet would be handling traffic and the play-out to TV channels. 10th Planet rose to the challenge and the following Friday the commercial started airing on UK TV channels.

The ad uses edits of 3 of Speech’s videos (Spinnin’, The Key and Better Days) framed on a 3D brick wall background with newspaper quotes in independently animated text layers. It was directed by Joseph Barnes and produced by Jonathan Moore.

About 10th Planet
10th Planet is the UK’s leading digital media agency providing production, post production, DVD duplication and DVD replication services.

About Big Dada
Big Dada, a sister-imprint of the Ninja Tune label, has long been acknowledged as the leading hip hop and Black music label in the UK. In addition to Speech Debelle, the label has discovered and worked with artists including Roots Manuva, Diplo, Ty and Spank Rock.

Reducing the Environmental Cost of Your CD Duplication Production

August 22nd, 2009

planet-earth

CD and DVD duplication has an inevitable environmental impact. Taking care in the choice of print method and packaging materials can go a long way to minimizing this.

The inherent environmental cost of producing DVDs and CDs is something that most people commissioning either CD duplication or CD replication may be aware of, though the full extent of this is often not recognised. It may be obvious that a DVD is made of plastic (polycarbonate to be precise) and that this must have some impact on the environment. In addition to this, DVDs have a reflective layer of aluminium which is sputtered on to the polycarbonate surface. A DVDR disc also has a layer of organic dye added (the recording layer). Organic in this context does not mean wholesome – it refers to the branch of chemistry that deals with these hazardous hydro carbons!

The process of printing (or decorating) the disc is one that arguably has the most potential for environmental cost. Whether it is DVDR duplication or DVD replication, the disc will require some printing so it can be identified (and to look good too!). The options for printing are varied but the most common for large volume runs are screen printing (sometimes referred to as silkscreen) and litho printing (more correctly referred to as offset). Both processes involve a great deal of waste and the flushing and disposal of environmentally damaging chemicals. Screen and offset printing start by exposing film of the artwork (involving the use of toxic chemicals and plastics) and the making of screens or plates. Screens have to be washed out after use resulting in more chemicals being flushed away. In addition screen and offset inks are inherently toxic and cause more hazardous waste to be dumped into the environment.
Finally before the job can be printed the printer needs to be run in to settle down, usually requiring up to 50 or 100 DVDs to be printed before the print is satisfactory.

In stark contrast to this, the latest generation of digital DVD printers require no plates, films or screens and no hazardous chemicals in the setup process. A DVD duplication job can be printed directly from the digital artwork with no setup. Although it is possible to print replicated DVDs this method is ideally suited to the on demand, low volume run size of DVD duplication. The machine prints the first disc exactly the same as all subsequent discs meaning that there is no disc wastage either.

If your next DVD production could benefit from lower environmental cost, and quicker turnaround and not to speak of the highest 4 colour print quality available you should look no further than digital printing. If you want your DVD duplication project to look as good or better than a replicated DVD found in shops then this is also the best option.

Recycled CD & DVD packaging, CD and DVD packaging

August 16th, 2009

Environmentally friendly DVD packaging

Environmentally friendly DVD packaging

It’s not a well known fact but 100% recycled Card uses more bleach in the whitening process during manufacture of the board than virgin pulp, so is actually more damaging to the environment. There is a better solution that truly environmentally conscious companies have been offering to its clients. A solution that is both better for the environment and actually cheaper.

The most eco friendly CD and DVD card wallets are 80% Recycled and 20% FSC (Forest Stewardship Council) sourced board. This uses less bleach to make the board, it’s also cheaper as the heavy bleaching process adds greatly to the cost. And because the 20% virgin pulp is FSC certified, it is guaranteed to be from a sustainable source.

This board can also be used to make other forms of CD and DVD packaging; valid options for clients that do not wish to use plastic packaging for their discs.

Lancing packs (a card wallet with an extra flap), and digipaks (2 or more panels with a tray) can also be made from the same board. Although a digipak does have a tray that is usually made of plastic to house the disc, it can easily be replaced with one made of corn starch for a completely eco friendly CD pack that will completely decompose.

With the addition of foam studs to attach the disc the creative options open up greatly – a disc can be stuck to any flat surface or incorporated, for example, into a book or a bespoke recycled card box.

Another popular misconception is that rough looking board is recycled, or somehow better for the environment. A card wallet can be made with the board reversed (i.e. the smooth surface turned to the inside) which reveals the rough textured board as the outside of the wallet. This gives an interesting texture to the board and can be used to great effect in the right CD and DVD packaging design, but is not necessarily an indicator of the provenance of the board. Once card has been processed it is virtually impossible to spot the difference between recycled, part recycled, virgin or FSC approved board.

Once you step outside the box (so to speak), it is possible to create exciting and eco-friendly packaging solutions for CD and DVD, while still keeping cost realistic. It is essential that you select a supplier with the experience and the sources for all the options available.

More information about DVD packaging and DVD duplication from 10th Planet Digital Media.


July 28th, 2009


Business Directory
attract the right results with Businessmagnet the online directory

Free Web Directory – Add Your Link
The Little Web Directory

Quality Free Web Directory

Free Web Directory – A human edited web directory offering both free and paid submissions.

Aauml Web Directory

Free web directory, click here

Directory Storm Directory

CD and DVD Printing –- Choosing the Best Print Method for Your CD or DVD

July 22nd, 2009

With the bewildering number of choices available for printing on recordable CD and DVDs, how do you choose what is best for you? This guide will help you in selecting the best disc print method for your application. Each disc print method will get a brief overview and why it is best for certain applications.

DVD duplication and print examples

DVD duplication and print examples

When it comes to CD & DVD Printing nowadays there is so much choice that unlike paper printing (where run size and cost are the main factors), you’re faced with the daunting choice of Litho, Screen, Inkjet, Digital and Thermal printing on CDs and DVDs or even a combination of 2 or more of these.

So how do you determine what is best for your run of CDs or DVDs?

As a basic guide, stick to the following principles; solid colours should be screen printed, as should Pantones. CD & DVD artwork consisting of photographs or CMYK mixes with lots of graduations and tints will look better litho printed or better still printed using the new generation of UV cured CD and DVD printers. One of the best examples of this new print process is a new printer developed by Sun Chemical; its resolution, vibrancy of colour and gloss finish gives picture discs an almost 3D feel to them.

Screen printing requires the artwork to be split up into constituent colours. A film is then exposed from each of these colours (usually including a white base). From this film a screen is made; this is a 12cm square porous mesh with the area not to be printed remaining as a non permeable area. Ink of 1 colour is forced through this mesh with a rubber blade (known as a squeegee), onto the surface of the disc. Screen printers can have up to 5 colours, applied one after the other. Once the ink has been applied the disc is passed under a powerful UV lamp that cures the ink, solidifying it. This method allows for some creativity, such as not applying ink in some areas, revealing the silver disc layer beneath, or applying special varnishes to give specific areas of the disc high gloss or conversely a matt finish.

Litho printing also starts with photographic exposure used to generate plates. In litho (also more correctly known as offset) the print is made up of 4 colours; cyan, magenta, yellow and black (CMYK), also usually on a white base.

Artwork is separated into these constituent colours and from the exposed films 4 plates are made. This ink is applied to these and rubber rollers then pick the ink up, reapplying it to the surface of the disc. Once the 4 colours have been sequentially applied then the disc is also cured under a strong UV light.

The latest generation of disc printers use UV cured ink and multiple print heads that are similar to consumer inkjet but on a much bigger scale. Each colour is applied by 8 separate heads which dramatically increases resolution and variable droplet size allows greater variation in shades. A digital printer such as this will print 1200 discs per hour compared to a consumer inkjet’s 30 or so. Once the ink has been applied to a white base it passes under a UV light to be cured into a solid, glossy and durable finish.

Inkjet and Thermal print offer a cost effective solution for very small runs of full colour printed CD & DVD and the lead time is normally a matter of hours rather than days, though this of course depends in the size of the duplication facility.

Inkjet printers use the same technology found in consumer printers, with a modified caddy to take a disc and sometimes automated disc loading and unloading.

Thermal (or thermal transfer) prints the image using a colour film that is applied using a high temperature process. This is a particularly expensive and inefficient way of printing discs as there is a lot of waste film from the areas of the disc that is unprinted. It is also a very slow process.

Solid colours and pantones should be avoided printing with either of inkjet or thermal as pantones will be difficult to match and solid colours will exhibit banding or lines.

A professional duplicator will be able to not only offer any of these methods but more importantly be able to advise on which of these methods is the best for your artwork.

More information about DVD printing and DVD duplication from 10th Planet Digital Media.

© 2009 10pdm.com