by admin on August 6, 2010
10th Planet is pleased to announce a new product called the “iKey”, recently launched under the company’s Promotional USB division, WeAreUSB.
The iKey, similar to a webkey, takes the user directly to a website or microsite, but has an added layer of intelligence. Put simply it allows marketing metrics to be comprehensively captured together with a high degree of user experience personalisation.
Web keys are similar to a standard USB flash drive but without memory storage, and as a result are far cheaper than a standard promotional USB – in fact more than 50% lower cost than the smallest memory capacity flash memory drive.
Web keys have been shown to increase response rates of direct mail campaigns to over 20% (compared to 1.2% for standard direct mail).
For more information on this please see the USB web key page on WeAreUSB.com
Following the lead of other UK and European football clubs in choosing 10th Planet’s USB Division to supply custom shaped USB sticks, Fulham FC has selected WeAreUSB to design and manufacture a unique custom USB in the form of the current Fulham strip. The project was managed from design through to delivery by the UK’s leader in custom moulded USB and has already proved to be a success.
“The Fulham FC kit USB has already proven very popular and is an exciting and modern promotional item” said Catherine Gurney at Fulham FC.
The custom shape service offered by WeAreUSB allows for virtually any shape to be created as a USB and in the case of Fulham was a miniature player in the current Fulham strip manufactured from a highly tactile recycled PVC rubber. The popularity of custom shape sticks has increased since initially being used primarily as a promotional item, they are now gaining acceptance as a retail product. Sports clubs and sporting goods brands have realised the potential of a unique branded USB as both a marketing tool and value added retail product. With the ability to add content (video, audio, images) to the sticks a further revenue stream can be generated for existing catalogue.
WeAreUSB has created custom shaped USB for brands as diverse as Fyffes Bananas, Bayer and Puma in addition to printed USB for a wide range of clients including Vodafone, Blackberry, BBC and Accenture.
Form more information on custom shape USB or other branded USB products see www.WeAreUSB.com